Banking with Intent

Contributed to the transformation of one of Colombia’s largest financial institutions by helping redesign and scale their web banking platform. A project grounded in iteration, research, and outcome-driven design.

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The Challenge

Transform a legacy platform into a responsive, personalized experience where users can easily access, manage, and understand their financial products.

Financial Empowerment

Integrated tools and incentives to promote savings, visualize goals, and support causes, fostering healthier financial habits through design.

We reimagined banking interactions to feel as fluid as social media, leveraging gestures, shortcuts, and familiar patterns for ease of use.

Progressive Web App

Deployed the platform as a PWA to boost engagement, trust, and security, reducing fraud risks and making installation frictionless.

The outcome

The result: a unified team, a consistent product vision, and a banking experience users genuinely enjoy. From strategy to launch and beyond, we shaped an online banking platform that delivers clarity, functionality, and trust, without the hype.

BdB Online Banking.